Not all problems are created equal. What sets the best companies apart from the rest is their ability to find the most valuable problem. This commitment to value is what gives them the competitive edge. These problems are not always easy to find; they can hide deep within your business, or your customer’s life, the solutions have to be imagined and most of the time you won’t have an immediate business case for them. In this presentation, Henri helps you understand why learning to spot and solve valuable problems can transform your business.